WANT it – you might get it. IMAGINE it – you might get it. BELIEVE it – you WILL get it!! Now find some evidence to build your BELIEF on! This is a development on Coué’s idea of ‘Self-conflict’é .  Essentially, if ther is conflict between will and imagination, imagination tends to win.  You […]

Every day, in every way…

Kate Patterson reminded us of the Coué affirmation “Every day, in every way, I’m getting better and better” But dear old Coué missed the belief element out of his most famous line.  So if you can find some evidence, even a little bit, that you are getting better and better, you can start to believe […]